Brand identity system and corporate design documentation
Agency // Corporate Design System
For Imprivo Group, I developed a holistic corporate design including a comprehensive brand style guide. The project covered brand architecture, visual systems for sub-brands and communication materials such as company presentations, advertisements and trade fair graphics. The result was a consistent brand identity that could be applied flexibly across analog and digital touchpoints.
Project media
Key decisions
- Developed a flexible identity system that could support sub-brands and multiple communication touchpoints.
- Documented visual rules in a brand style guide to make the system repeatable.
Outcome
The result was a consistent brand identity that could be applied flexibly across analog and digital touchpoints.