Back to work

Technical B2B brochures for complex product communication

In-house // Product Brochures

For VAF GmbH, I developed product brochures for complex automation solutions in hydrogen technology and impregnation systems. The focus was on making technical processes and machine concepts understandable through clear information design and audience-specific communication. High-quality 3D renderings from both my own work and technical development were integrated into the layouts. AI-assisted first copy drafts were editorially and technically refined before the brochures were finalized for print.

Year
2023
Client
VAF GmbH
Industry
Mechanical Engineering / Automation
Role
Editorial design
Deliverables
product brochures, technical layouts, print-ready artwork
Team
Solo
Tools
Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Blender, ChatGPT
In-house // Product Brochures - complete PDF preview
In-house // Product Brochures - complete PDF
In-house // Product Brochures - complete PDF preview
In-house // Product Brochures - complete PDF

Key decisions

  • Translated complex automation topics into clear product communication for B2B audiences.
  • Combined 3D renderings, technical explanation and editorial structure in one brochure system.

Outcome

AI-assisted first copy drafts were editorially and technically refined before the brochures were finalized for print.