Back to work

Recruiting campaign with measurable marketing impact

In-house // Recruiting Campaign

For SPRiNTUS GmbH, I developed and managed a Meta Ads recruiting campaign to fill a finance and accounting position. The work covered campaign strategy, multiple ad creatives, copywriting, setup, A/B testing and ongoing optimization.

Campaign performance

MetricValue
Hiring outcomePosition filled
Leads generated38
Interviews generated5
Cost per lead€13.15
PlatformsInstagram and Facebook
Creatives3
Campaign duration30 days
Budget€500
Impressions24,151
Reach6,147
Year
2026
Client
SPRiNTUS GmbH
Industry
Professional Cleaning Equipment
Role
Campaign concept
Deliverables
campaign concept, ad creatives, campaign assets
Team
Marketing
Tools
Adobe Express, Meta Ads Manager, ChatGPT
Meta Ads recruiting campaign creative
Meta Ads recruiting campaign creative
Meta Ads recruiting campaign creative
Meta Ads recruiting campaign creative
Meta Ads recruiting campaign creative

Key decisions

  • Connected recruiting communication with performance testing and measurable campaign outcomes.
  • Developed multiple creatives to support A/B testing and optimization during the campaign.

Outcome

The campaign produced a complete recruiting communication system for a finance and accounting role, combining a distinctive key visual, supporting ad creatives, social media placements and video assets.