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Brand identity and communication design project

Agency // Corporate Design Pitch

As part of a pitch, I developed a corporate design concept for the city of Giengen an der Brenz. The visual identity included logo, color and design system, business stationery and applications for brochures, posters and event communication. The goal was a flexible city brand that could be used consistently across different areas of municipal communication.

Year
2020
Client
Stadt Giengen an der Brenz
Industry
Public Administration / City Branding
Role
Corporate design
Deliverables
corporate design, brand applications, design documentation
Team
Agency
Tools
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Agency // Corporate Design Pitch - complete PDF preview
Agency // Corporate Design Pitch - complete PDF

Outcome

The goal was a flexible city brand that could be used consistently across different areas of municipal communication.