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AI-assisted workflow for scalable marketing visuals

In-house // AI Product Visualisation

For SPRiNTUS GmbH, I developed striking product visuals through an AI-supported workflow. Starting with my own product photography, I used prompt engineering, generative image tools and Photoshop compositing to create polished campaign assets. The goal was to produce efficient visual content for marketing, social media and print while preserving a consistent brand aesthetic.

Year
2026
Client
SPRiNTUS GmbH
Industry
Professional Cleaning Equipment
Role
Product photography
Deliverables
product visualizations, campaign assets, workflow documentation
Team
Solo
Tools
Adobe Photoshop, Claude, Adobe Firefly
AI-generated SPRiNTUS product visual with sustainability badge
AI-supported product visualization from a front-facing perspective
AI-assisted product visualization showing the source product and final visual
Workflow documentation comparing the original product image with the final visualization

Key decisions

  • Used AI-assisted generation as a controlled extension of product photography, not as a replacement for art direction.
  • Finished the visuals through compositing and retouching to preserve brand consistency.

Outcome

The goal was to produce efficient visual content for marketing, social media and print while preserving a consistent brand aesthetic.